To Blog or Build A Site?

The simple fact is that blogging is just NOT right for the majority of people who want to start a real e-business.

• You’re missing all kinds of key tools.
• It takes too much of your time, under pressure.
• Your traffic will not last unless you keep blogging.
• You won’t make as much money (several reasons for that).
• You’ll still need to learn how to market your blog.
• You won’t be building a deep relationship with your visitors and audience.

So here’s the obvious question…

“Why don’t people just do it the right way the first time?” You know why?

Because people like “fast and easy.” They want to think they can make money with as little effort as possible. It’s just human nature I guess. That little “get-rich-quick” gremlin starts talking in their ear and they’re off chasing the next thing.

But, “fast and easy to nowhere” doesn’t seem like a great marketing plan for an e-business. And that’s the message we want to deliver.

So Why The Big Buzz About Blogs?

It’s Easy To Do
It’s all too easy, with all the “blog buzz” lately to think blogging is cheap and quick and will make them easy money fast. Someone has to tell ‘em it ain’t so.

You Can Get One Up Fast
Yes, a blog goes up fast. With zero planning and research for the long term how long can it take.

Blogs Get Indexed Fast
Yes, blogs get indexed fast. That is the nature of blogs. We see the same with Blog It! in Site Build It!.

Blogs Are Starting To Look Like “Real” Sites
But beauty is only skin deep. It’s much more about “show me the money” than show me a pretty site.

But…

After a while Blog content becomes like a 3-day old newspaper. Good only for wrapping fish. How does Google know that? Because it knows that visitors don’t visit the old posts.

Compare that to a theme-based content site. There’s a huge difference in terms of depth and Search Engine “friendliness.”

Build your site on a foundation of stone, not sand. The Search Engines come back because they know there will be long-term, enduring value provided on your site. And the point you want to make to your prospects who may be considering a Blog instead of a more solid base for their e-business is clear…Build  long-term, enduring businesses like no Blog can!

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